It's a tweet, so I'm not sure what in particular got to Yglesias (there's so much!), and, yeah, it's not everything that's wrong with US conservativism...but it's sure a mess.
The spot stuck out for how thoroughly un–Super Bowl it was. It’s a wonder that CBS didn’t refuse to air it on grounds that it wasn’t appropriate for the occasion. It was simple. It was quiet. It was thoughtful. It was eloquent. It was everything that our celebrity-soaked pop culture, which dominates Super Bowl Sunday almost as much as football does, is not.This is...well, it's about as wrong as you can get. Super Bowl Sunday is totally soaked in the kind of hokey Americana that Paul Harvey was so good at! Yes, sometimes that's noisy, but Super Bowl Sunday does quiet, too -- think of decades of Clydesdale ads, for example -- or (kitschy) thoughtful and eloquent, as it did in last year's Clint Eastwood ad. "The Farmer" couldn't have fit in better with that side of Super Bowl Sunday...it's just pseudo-epic enough, just detached enough from the reality of US 21st century agriculture.
As for celebrity-soaked pop culture: sorry, Rich Lowry, but some of us still think that Paul Harvey was a celebrity of no little renown. And on Super Bowl Sunday, once a celebrity, always a celebrity -- whether it's Paul Harvey, or the pathetic remains of The Who, or whoever shows up in those Snickers ads. Surely Paul Harvey knew that a lot of what was appealing about him was his Paul Harvey act. Which, I should say, I thoroughly enjoyed.
Lowry then moves to an attack on Beyonce, which is at least the second NRO attack on the halftime show so far. I can't say I've been a dedicated Beyonce fan, but I thought the show was first-rate...not the music spectacular that we got with Prince, but better than most of the washed-up nostalgia acts (many of whom I'm a fan of) that we often get.
(Okay, that's not entirely fair to some of those older acts. Really, the only one I remember that was embarrassing was The Who).
At any rate, I don't know that we're supposed to call Beyonce's show "Americana," but anyone who couldn't see that it's a perfect fit with Paul Harvey really doesn't understand American show biz (and I'd include in that some who I've seen bashing Harvey and the Harvey ad, by the way). Or, you know, the Super Bowl.
After all, both Beyonce and Paul Harvey were totally over the top, weren't they? Each, to be sure, within their own particular style and idiom. But both certifiably Super.
Oh, and: nice catch!