The Los Angeles Times gets fooled into thinking that the business enterprise built to promote Newt Gingrich means he's "serious" about running for president in 2012.Newt Gingrich as a presidential candidate? Hey, I suppose it's possible that he'll go ahead and run. All sorts of people run for president.
Newt Gingrich as someone with a chance to win the nomination? As a presidential candidate, he's basically Sarah Palin without the enthusiastic supporters -- he's never had a lot of trouble getting people to dislike him (although I suppose it's worth mentioning that his negatives have abated a bit over the last couple of years). Well, a Sarah Palin without enthusiastic supporters but with a marital record worse than John Edwards. I mean, Newt and the Sage of Wasilla both have histories of making wild claims, of proving themselves utterly overwhelmed by the challenges of actually governing, and of getting into trouble with the ethics cops.
He's probably, as Dinauer says, just scamming as usual. It's also possible he's deluded himself into believing he's a serious candidate for the nomination. Either way, there's no reason the rest of us should share the pretense. Nice catch!