If you're a sane conservative and you've been despondent about the choices available to you in the American political system -- you're certainly not interested in supporting liberal Democrats, but you also don't want to support a party that too often denies reality -- there's finally something you can do about it.
I see that Nikki Haley, the Tea Party friendly brand new governor of South Carolina, is writing a book. Senator Rand Paul just wrote a book. Senator Scott Brown just wrote a book. I haven't looked it up, but this seems highly unusual; normally, people don't publish books at the beginning of their time in office, before they've actually accomplished anything.
If you're a sane conservative and want a reasonable, conservative Republican Party...
Buy those books.
But wait, you ask -- Nikkie Haley and Rand Paul? They're probably not the GOP a sane conservative wants (and Scott Brown, to be sure, may not really be very conservative at all).
Yes, but there's a point here. As I look around the American political system, the thing that really worries me the most isn't money in politics after Citizens United, or the dysfunctional Senate, or partisan jockeying over redistricting. No, the thing that really worries me is that I believe that the Republican Party now has stumbled into a situation in which there are strong incentives to lose elections. When Democrats win, as they did in 1992 and 2008, apparently the first reaction of a lot of people is to become very, very easy marks for "conservative" scam artists. So ratings for talk shows skyrocket, and the best-seller lists fill up with anti-Obama and anti-Clinton and anti-liberal books. There's a lot of money to be made! At least, there's a lot of money to be made if you're willing to traffic in wild rumors, apocalyptic comparisons, and extremism of all varieties. But extremism (yes, including in 1994 and 2010) doesn't help politicians get elected.
The problem, of course, is that to the extent that politicians are self-interested, they face a major incentive to join in the gravy train and cash in by appealing to those easy marks rather than try to appeal to a majority of the electorate. That breaks, or at least threatens to break, the fundamental logic that makes representative democracy work: politicians try hard to govern well because their careers depend on election. When, instead, the road to career success involves making a lot of noise, pleasing the fringe, and retiring to a comfortable gig on Fox News, then financial self-interest is going to work against satisfying constituents.
So I'm happy to see winning politicians testing the market, and I think it would be good for the GOP if they succeed (I'm assuming that they stand to pocket some money from these deals; I haven't checked). Granted, I'd rather see actual accomplishments in office rewarded; I'd rather Dick Lugar could sell a book about passing New Start than have Haley, Rand Paul, and Brown rewarded for just getting elected. Still, it's a start.